FREE Shipping on orders over $25Now offering personalized Engravings on select products

Spirits Industry Update - August 16th

Posted by Evan Prish on

Spotlight: But why is the rum gone?

Today, Monday August 16th, is National Rum Day here in the United States. To ‘observe’ this holiday properly, this week's update is all about everyone’s favorite tropical spirit.  

Made from the sugarcane plant, primitive versions of rum have been around since the middle ages. Since sugarcane needs a tropical or sub-tropical climate for cultivation, most of the world’s rums come from the Caribbean, Central and South America, India and the South Pacific. 

Production of rum begins by harvesting sugarcane to produce sugarcane juice or molasses, which is then used as the primary ingredient. After fermentation creates the alcohol, the crude rum is then distilled and aged to create the final product.

As recent as 2020, rum was the third most popular spirit in the United States in terms of sales volume, coming in right after vodka and whiskey. The rum market in the US is expected to grow by over 8% annually from 2021-2025.

The most popular rum in the world is Tanduay – a Philippian brand that has been around for over 160 years. Claiming the number two spot is none other than Bacardi – a Bermudan brand originally founded in Cuba. 

In honor of this year’s National Rum Day, Bacardi announced they are adding a new limited-edition rum to their premium portfolio – Bacardi Reserva Ocho Sherry Cask Finish. This special product will kick off a five-year Reserva Cask Finish series for Bacardi – which will release a new cask-finish limited-edition rum every year through 2025. 

This year’s edition has been aged 8+ years in American oak barrels and finished for an additional two months in Oloroso sherry casks. The limited-edition rum will be available starting in September, with a suggested retail price of $32.99. 

← Older Post Newer Post →